Once upon a time people were born into communities and had to find their individuality. Today people are born individuals and have to find their communities. Mass Indie responds to this situation by creating cliques of people in the know, while Normcore knows the real feat is harnessing the potential for connection to spring up. It’s about adaptability, not exclusivity.
Normcore capitalizes on the possibility of misinterpretation as an opportunity for connection — not as a threat to authenticity.
K-Hole Report on Freedom: Youth Mode (trend forecasting group)